WEBE LIVESTREAMS 'ROOSTER OF DESTINY' TO CELEBRATE CHINESE NEW YEAR

KUALA LUMPUR, Jan 27 (Bernama) -- TM Group's digital mobility services provider, webe, is streaming digital feed of a live rooster for four days starting today, in celebration of the Chinese New Year (CNY).

Chief marketing officer of webe, Lai Shu Wei in a statement said viewers could visit their Facebook page at https://www.facebook.com/webedigital/ to watch the bird in his specially-designed rooster house.

"The house is split into two halves, whereby one side is yellow and the other red, and each half depicts the answer to a typical CNY question.

"The rooster, called 'Rooster of Destiny', will be helping viewers answer some of the common questions they will face this festive season," he said.

According to Lai, wherever the rooster stands in the house when the viewer tunes in, is the guidance they should follow to achieve happiness and prosperity in the new year.

"The rooster will be 'talking' with fans throughout the period, as well as through a chatbot or 'chickbot', to help respond to questions," he said.

Lai added the fun video stream marked the peak of webe's ongoing CNY campaigns, which included the #syiokkawkaw campaign and the #matefor9 promotion.

-- BERNAMA