GCH RETAIL LAUNCHES 'CLEAN FOOD AUSTRALIA' CAMPAIGN

GEORGE TOWN, July 28 (Bernama) -- GCH Retail (M) Sdn Bhd (GCH Retail), the owner Cold Storage, has launched the ‘Clean Food Australia’ campaign in conjunction with the visit by the South Australia Trade Mission here today.

Its Upscale Supermarket Director, Alice Lau, said the campaign was the first of its kind in Malaysia, featuring a wide range of premium quality natural food options from various producers across Australia to promote clean eating among Malaysians.

She said the campaign included a series of promotional and sampling activities of Australian products, adding that clean eating referred to a healthy lifestyle approach to food and its preparation.

“In line with our aim of providing customers with fresh and superior range of quality products, Cold Storage is happy to be partnering with The Model Cook and our Australian trade partners to encourage Malaysians to be more mindful of what they eat through clean eating," she told reporters after the launch of the campaign by South Australia Health Minister, Jack Snelling.

GCH Retail, the manager of Giant hypermarket and supermarkets, Cold Storage, Mercato and Jasons Food Hall premium grocery outlets, is a subsidiary of Dairy Farm International Holdings Ltd.

Lau said there Cold Storage has eleven branches in the Klang Valley, two in Penang, one in Johor Bahru and one in Kuching, Sarawak.

"Through this campaign, we will be able to reach out to the wider public on the benefits of clean foods --real natural and wholesome foods that have been minimally processed -- in helping them to live a healthier and fuller lifestyle.

"We look forward to making this event an annual one to encourage more Malaysians to adopt healthy and clean eating habits, and to also continuously expand our range of premium gourmet products for a more pleasurable shopping experience for our customers," she said.

GCH currently operates 141 stores in Peninsular Malaysia and in Sabah and Sarawak.

-- BERNAMA