PubMatic solves programmatic demand, brand ad budgets

KUALA LUMPUR, Feb 22 (Bernama) -- Publisher-focused sell-side platform (SSP), PubMatic, has launched OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets.

The lightweight solution offers mobile app developers the full potential of the growing programmatic opportunity with access to incremental demand via cloud-based partner management that occurs within PubMatic’s infrastructure.

“OpenBid is a programmatic-first SDK (Software Development Kit) that is optimised for improved user experience and offers increased competition for app inventory. Flattening the waterfall with header bidding and real-time pricing data helps publishers grow yield and revenue, above and beyond demand from current mediation partners,” said PubMatic senior vice-president of product management, Evan Simeone.

According to a statement, PubMatic has leveraged its strategic links with over 200 demand sources, including preferred, supply path optimisation deals to provide app developers with unparalleled access to programmatic demand.

Its deep expertise in header bidding innovation and advanced programmatic direct deal models delivers the efficiency and performance of unified auctions in a single SDK.

As a leading omni-channel SSP, PubMatic is capitalising on the breadth and depth of its programmatic platform and expertise in header bidding to provide solutions for the mobile app environment.

For more information, contact https://pubmatic.com.

-- BERNAMA