Triton Digital supply-side platform wins best new product award

KUALA LUMPUR, July 17 (Bernama) -- Triton Digital has bagged ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.

Triton Digital is a global technology and services leader to the digital audio and podcast industry.

Yield-Op is a built-for-audio supply-side platform that enables broadcasters, podcasters and music streaming services to connect and manage their programmatic demand sources efficiently.

The platform also allows users to manage access, regulate pricing and establish ad quality settings in the a2x marketplace, as well as configure both open and private marketplace deals with specific buyers, brands or sales houses.

The Wires APAC recognises the best use of ad tech across all aspects of media sales and buying within the Asia Pacific region, including East Asia, Southeast Asia, South Asia, Australia and New Zealand.

ExchangeWire provides global data and insight on marketing and advertising technology, as well as programmatic advertising.

Various ad tech vendors, marketing automation providers, media buying agencies, trading desks, agency trading desks, advertisers and publishers have sent submissions for the award.

-- BERNAMA