Adele Wieser, Janette Higginson spearhead Index Exchange operations in Asia

KUALA LUMPUR, Oct 8 -- Index Exchange (IX) recently promoted its first two employees in Asia, who grew the company’s footprint by educating publishers and buyers on the programmatic media.

Previously, the Australia and New Zealand country manager, Adele Wieser was promoted to APAC regional managing director.

Janette Higginson, who was previously Australia and New Zealand buyer development director, is now APAC head of demand.

In their new roles, both will ensure successful scaling of operations across Asia while supporting teams forge new channels of business via the democratisation of header bidding and people-based marketing solutions.

IX opened its doors in Sydney in 2017 and quickly on-boarded premium publishers, DSPs and buyers in the region.

The company offers best-in-class technology and service, helping publishers maximise revenue, and buyers reach valuable audience segments through accountability and trustworthy practices.

IX plans to continue building closer partnerships into 2020 and beyond. More details at https://www.indexexchange.com/

-- BERNAMA