Gojek-The Trade Desk partnership set to boost advertiser business growth

KUALA LUMPUR, Jan 21 -- Gojek, Southeast Asia’s leading technology platform has partnered The Trade Desk (TTD) to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sale to boost business growth.

This partnership marks the first Online to Offline (O2O) measurement solution in Southeast Asia, launching initially in Indonesia and expected to roll-out across other Southeast Asia markets this year, according to a statement.

“We are delighted to partner with Gojek, as a pioneer of super app model, to deliver O2O measurement in Southeast Asia. Analysing offline attribution has been an aspiration for marketers everywhere. Given Gojek’s footprint and innovation mindset, we can now make that goal a reality,” said The Trade Desk senior vice-president, Mitch Waters.

Gojek will work together with TTD to measure the impact of online advertising using Gojek’s actual in-store purchase transactions instead of cookie-based data, correlating purchases made on and offline using Gojek, with advertising served via TTD platform.

This will include both purchases made within the Gojek app, such as the food delivery service, GoFood as well as in-store transactions with merchants who accept GoPay.

Marketers will be able to link sales with advertising campaigns, harnessing offline attribution capability to gain unmatched insight on the effectiveness of their advertising campaigns.

TTD is a global advertising technology leader that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage and optimise digital advertising campaigns across ad formats and devices.

More details at https://www.thetradedesk.com.

-- BERNAMA