Fusionex to ramp up leading international corporate group via AI, Big Data

KUALA LUMPUR, April 9 -- Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernise its current customer engagement approach.

In a statement, the multi-award-winning data technology specialist said the modernisation would be done by reimagining the entire customer journey via the use of advanced digital technologies.

The client is a decades-old hypermarket and financial services group with an estimated 300 consolidated subsidiaries and affiliated companies internationally.

Apart from being one of the largest retail chains in the region, the client is also involved in other ventures such as shopping centre development, credit card services and specialty store operations.

Fusionex will be providing the client with state-of-the-art solutions that leverage Artificial Intelligence (AI), Machine Learning and Big Data Management, to augment customer engagement, optimise business processes and develop a data-driven culture.

This collaboration will help drive the client’s digital strategies in predicting and meeting the demands of today’s tech-savvy and time-sensitive customers – and in doing so, enhance the total customer experience.

Through its Big Data Analytics platform, Fusionex will also help them to derive invaluable insights from their data.

This can be used to allow the client’s marketing and merchandising department to shape innovative ideas to better serve their customers through targeted marketing and personalised shopping engagement campaigns.

-- BERNAMA