GLOBAL SURVEY SUGGESTS CONSUMERS OVERESTIMATE THEIR ABILITY TO DETECT DEEPFAKES
SINGAPORE, June 1 (Bernama-BUSINESS WIRE) -- Jumio, the leading provider of automated, end-to-end identity proofing, risk assessment and compliance solutions, today released the Jumio 2023 Online Identity Study, the second installment of its annual global consumer research, conducted by Censuswide. This year’s results highlight an understanding among consumers around how generative AI and deepfake technologies could accelerate identity fraud, and the subsequent need for digital identities for online verification and authentication. But consumers also appear to overestimate their ability to spot deepfakes, which can render them even more vulnerable to attack.
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The study examined 8,055 adult consumers split evenly across the United Kingdom, United States, Singapore and Mexico. Over two-thirds (67%) say they are aware of generative AI tools – such as ChatGPT, DALL-E and Lensa AI – which can produce fabricated content, including videos, images and audio. Awareness was highest among consumers in Singapore (87%) and lowest among those in the UK (56%).
An underestimation of the sophistication of the technologies
Awareness of generative AI and deepfakes among consumers is high — 52% of respondents believe they could detect a deepfake video. This sentiment reflects over-confidence on the part of consumers, given the reality that deepfakes have reached a level of sophistication that prevents detection by the naked eye.
